Email Essentials

Regular personalized communications with your customers and clients is more important than ever in building a strong foundation for your business. Oakley Studio has built intelligent automated email communications into your OS Control Desk to make email messaging easy.

Begin with a single opt-in list from sign-ups on your web site. These are all your interested prospects. Build another list of all your actual customers who have purchased products and services on your ecommerce web site. Include links in your messages to bring customers back to specific pages on your site (introducing new products or services, for instance). Track individual click-throughs to guage the effectiveness of your messages. Link to a series of informative monthly "e-news" pages to keep bringing customers back, while maintaining your business at "top of mind" in their conscious awareness.

Segmentation for Personalization

Over time you will begin to segment your email lists into distinct categories: Those who click through vs. those who don't; those who indicate interest in one product and not another; those who repeatedly purchase a particular kind of service, etc. Automatically advance your customers to new lists based on their clicks. Then you can send more targeted messages to address their special interests and needs.

Automated Campaigns

Some of your lists will be an entire series of pre-planned email messages and link-backs, scheduled in advance and triggered anew to begin sending automatically to each new opt-in subscriber visiting your web site. (This is what we're using to send our newsletter to all our subscribers.) Our tools help you develop business email relationship stategies for just a few hundred subscribers or several hundred thousand subscribers. Whole marketing campaigns can be developed in this way to enchant potential customers, let them get up close and personal with your business, become enthralled with your offerings, reward you with their loyalty, and tell all their friends and associates to buy your stuff too.

This is the kind of business relationship email service we make available to all our web hosting clients. Never send another mindless email - instead send messages that listen and respond to your customers so you know their significant wants and needs.

We make business email easy. Experience masterful web, ecom, and email control with your own OS Control Desk from Oakley Studio. Call to find out more.

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